BREAKING NEWS: Mr. Olympia Has Been Sold By American Media Inc




 BREAKING NEWS: Mr. Olympia Has Been Sold By American Media  Inc






The Mr. Olympia and Muscle & Fitness brands have been sold!

American Media announces the sale of both the Olympia and Muscle & Fitness brands to Jake Wood, the promoter for Wings of Strength. Jake Wood, who is an Arizona-based fitness industry insider, has just recently acquired the rights to the biggest bodybuilding brand in the world. On getting the hold  of Muscle & Fitness as well, Woods has quickly established himself as a man to watch in the
fitness and bodybuilding industry.



Jake Wood had this to say about acquiring the Olympia and Muscle & Fitness brands:

"MY PRIMARY MOTIVATION FOR ACQUIRING THE OLYMPIA IS TO BRING THE EVENT BACK TO THE FANS" SAID WOOD. IT'S A DREAM COME TRUE TO TAKE OWNERSHIP OF SOME OF THE FITNESS INDUSTRY'S MOST CELEBRATED BRANDS. OUR ABILITY TO ALSO ACQUIRE A MEDIA PORTFOLIO THAT INCLUDES MUSCLE& FITNESS ALLOWS US TO REACH ONE OF THE LARGEST FITNESS-MINDED AUDIENCES IN THE WORLD. THIS IS A GREAT DAY FOR EVERYONE WHO SHARES A PASSION FOR FITNESS NUTRITION, TRAINING AND THE BODYBUILDING LIFESTYLE." 


Dan Solomon will take on the role as President and Chief Olympia Officer under the new ownership.


As per the New York Times, David Pecker originally purchased the Mr. Olympia brand in 2002 for $350 million.

On the sale of Mr.Olympia & Muscle and fitness brands the American Media Chairman and CEO David J. Pecker stated:

"IT HAS BEEN A PRIVILEGE OWNING AND DEVELOPING THESE BRANDS SINCE WE ACQUIRED THEM IN 2003. I'M CONFIDENT THEY WILL THRIVE UNDER JAKE'S OWNERSHIP AND HIS FORWARD-THINKING PLAN TO TRANSITION TO A FULLY INTEGRATED ONLINE AND SOCIAL MEDIA STRATEGY"



 IFBB Pro League President Jim Manion also shared some words on the sale of  Mr.Olympia & Muscle and fitness brands to Jake Wood:



"I AM PROUD TO STAND WITH JAKE AND HIS TEAM AS WE USHER IN A NEW ERA.THE OLYMPIA IS ALREADY OUR MOST VALUABLE EVENT PARTNERSHIP AND THE MOST ANTICIPATED EVENT OF THE YEAR, BUT I THINK WE'RE ABOUT TO SEE SOMETHING AMAZING UNDER A PASSIONATE AND DEDICATED NEW OWNER. JAKE'S LOVE OF BODYBUILDING  IS AUTHENTIC. HE AND HIS TEAM HAVE MY FULL SUPPORT"






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